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  • Product/service: Measurement Advertising Academy
  • Brand: Facebook
  • Type: Paid
  • Headline: – find your latin bride “Know Your Numbers”
  • Details: Retargeting weblog readers laptop image that is

You intend to through the “laptop image” identifier into the details because you’re screening various pictures in otherwise identical Facebook advertisements and wish to look at link between with the different pictures in your advertisements in Bing Analytics. Tagging your traffic that way lets you see facts about an ad that is specific what sort of actions individuals simply just simply take after clicking that advertising.

Just how do these details translate to UTMs? Your service or product could be the “campaign,” the brand name may be the “source,” the sort of traffic could be the “medium,” the headline could be the “term,” as well as the details would be the “content.”

To trace this given information in Bing Analytics, you add UTM parameters to your links:

  • The campaign (your product/service) becomes utm_campaign.
  • The foundation (the brand name) becomes utm_source. (more…)

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