The online dating sites industry is showing no indications of reducing. Based on a Pew Research Center survey carried out in 2015, 15% of U.S. Grownups used online dating services or mobile dating apps and almost 50 % of the general public knows somebody who uses internet dating or who may have met a spouse or partner because of this.
It’s likely that, you or some body you understand has tried internet dating. Therefore, we had been inquisitive: just what performs this industry offer with regards to marketing with email?
We looked over a number of free dating apps and services (Bumble, Coffee Meets Bagel, Hinge, Match, OkCupid, and Tinder, to mention just a couple of) to determine what brands actually delivered emails consistently and effortlessly. Here’s everything we discovered from how three brands are handling online dating sites e-mails.
Friendly and approachable: OkCupid’s bold, fresh appearance
OkCupid is really a free dating service that’s been with us since 2004; it’s available on the internet and via apps for iPhone and Android os. (more…)