Marketing on the web? The guidelines that connect with other styles of marketing apply to internet marketing, too. These criteria protect organizations and customers – and help retain the credibility for the Web as a marketing medium.
The net is linking advertisers and marketers to clients from Boston to Bali with text, interactive images, video clip and audio. If you should be considering marketing on the web, keep in mind that most of the exact same rules that connect with other designs of marketing connect with marketing that is electronic. These guidelines and instructions protect organizations and customers – which help maintain the credibility associated with the online as a marketing medium. The Federal Trade Commission (FTC) has ready this guide to provide you with a summary of a number of the statutory regulations it enforces.
Marketing must inform the facts and never consumers that are mislead.
In addition, claims must certanly be substantiated.
- General Offers and Claims — products
- Protecting People Privacy Online
- Laws Enforced by the Federal Trade Commission
- Online Business Offerings
- Credit and Financial Problems
- Ecological Claims
- Complimentary Products
- Precious Precious Jewelry
- Mail and Telephone Instructions
- Negative Choice Provides
- 900 Figures
- Testimonials and recommendations
- Warranties and Guarantees
- Wool and Textile Items
- Manufactured in the U.S.A.
- To Find Out More
General has and Claims — products
The Federal Trade Commission Act enables the FTC to do something when you look at the attention of all of the customers to avoid misleading and unjust functions or techniques. (more…)