Research study: Tinder stunt provides police platform to talk safety that is dating

Research study: Tinder stunt provides police platform to talk safety that is dating

06, 2017 by Magda Ibrahim december

A cutting-edge campaign that is digital Avon and Somerset Police bring the message https://datingreviewer.net/adultspace-review/ of remaining safe while online dating sites up to a concentrated audience, and may be adopted by other forces.

The Avon and Somerset Police comms group utilized a pop-up campaign on Tinder and Snapchat to activate a huge selection of users dedicated to remaining safe on line.

Launched in November 2016, the goal would be to encourage 18- to 35-year-olds to take care on line by creating tongue-in-cheek content that reached the goal market on the platforms these were utilizing.

Boost in online dating crimes

The campaign used statistics showing a razor-sharp boost in how many crimes associated with internet dating. Between 2011 and 2016 there was clearly a 2,000 percent enhance nationwide within the amount of crimes involving victims whom had met the offender on dating apps Tinder and Grindr.

This enhance was mirrored in Avon and Somerset, where 66 crimes connected with Tinder and Grindr had been reported in in 2015/16, when compared with 20 in 2014/15.

Officers initially wished to achieve the goal market by placing posters in nightclub toilets, but Avon and Somerset Police’s comms team decided to use creating a campaign that may operate on the Tinder application it self.

The group create two profiles that are tongue-in-cheek the software, run by communications officers who had been into the customers by themselves. (more…)

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